Unruly CTV Insights Social Campaign

This year, in the wake of Covid, Unruly’s Marketing and Insights team decided to launch a CTV Consumer Behavior Insights whitepaper. The team also launched a campaign to promote the whitepaper and I was in charge of creating the social media assets.

Because the CTV Consumer Behavior Insights whitepaper was being launched in several regions, there were two main areas of focus for the social media assets. One focus would be placed on a universal visual that could be utilized numerous times for consistency across the campaign and across regions. The other focus was on pulling out specific and interesting statistics from the research to highlight and hopefully draw readers in.

I created social outputs for all of our social channels (Facebook, Twitter, Instagram and LinkedIn). You can view some static screenshots of a handful of the social outputs below.

For the universal visual style, it was on the more simplistic side, putting focus on the hashtag that was used across all of the social platforms to promote the study. I used our Unruly yellow filter on top of CTV centric images and our signature black bar animation to add a pop of movement to catch the eye when you’re scrolling through social feeds. (Quality is being compressed. Click image to view better quality).

The statistic graphics were a little more fun. I took the graphics used in the whitepaper and animated them to once again try and catch readers eye, but to also help emphasize the percentage we were highlighting in the stat. And unlike the universal visual graphics I produced above, I had to produce 2 different versions for Twitter and Instagram for the statistic graphics, so I also had to focus on adjusting the layout and dimensions for the different platforms. Once a layout was established, it was a little more automated to move from region to region and adjust what needed to be adjusted. (Quality is being compressed. Click image to view better quality).

There was one more image I created for this social campaign and that was an overall image to encompass the entire study. I used the cover image from the research whitepaper, which is the CTV ad on the television screen, and I used the Unruly sub-imagery style that plays with opacity and the Unruly slant. I also used our icon imagery to emphasize the different focal points of the study. I created this image to be used across all our social platforms and also on the Unruly blog and Insights page on our website.